Wilson Sporting Goods

Innovative Retail Space With Racket Ball Test Court & Neon Heritage Signage

JRM Construction West completed the new Wilson Sporting Goods store in the Westfield Valley Fair shopping center. In partnership with Wilson Sports, CMG Services as the client representative, RDC Architects, and M-Engineering, we have brought to life a retail space that embodies the essence of the Wilson brand.

This innovative store features a unique racket ball test court at the back of the sales floor, enclosed by a chain link fence and adorned with Iron Mountain Grey and Rainforest Green paint, complemented by striking Wilson graphics. The attention to detail extends to the fitting rooms, equipped with heated backlit mirrors featuring lighting temperature controls, enhancing the customer experience. The sales floor boasts faux brick walls and a real neon “Since 1914” sign, emphasizing Wilson’s long-standing heritage in sports.

This project was completed over a 12-week construction duration without phasing, demonstrating JRM West’s commitment to efficiency and quality craftsmanship. The new Wilson Sporting Goods store is a testament to our ability to bring visionary retail spaces to life, offering every visitor an engaging and interactive shopping experience.